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Peter Jones
Chairman of the Victoria Events Industry Council
Events: a growing industry for Bendigo
Bendigo is one of Victoria’s key tourism destinations. This is not surprising given its central location, close proximity to airports, magnificent history and diverse range of cultural experiences on offer to visitors.
These attributes are also highly desirable for those in event management, and increasingly Bendigo is emerging as a key destination for national and international events.
Events play a significant role in economies – major and business events are worth an estimated $2.4 billion to the State of Victoria. And this figure continues to grow. In addition, the associated employment and business opportunities from events are also significant in sectors including accommodation, retail, transport and hospitality.
Already Bendigo has demonstrated a strong capability and talent for major events. Key art exhibitions such as the Golden Age of Couture and the Archibald highlight this.
Events are a growing industry, and potentially a lucrative and exciting industry sector for Bendigo to capitalise on. I congratulate the City on achievements in the events space so far and encourage you to use these successes as platform to secure future major and business events.
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