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Accessible Tourism Masterclass and Famil

Tickets Bendigo


Bendigo Tourism's Accessible Tourism Masterclass and Tour

Did you know that Accessible Tourism is one of the quickest growing tourism markets in Australia. In fact the Accessible Tourism sector makes up approximately 7% of the travel market and 1.3 million individuals (and up to 14% when including travel parties). This market segment also contributes approximately $3.2 billion into the Australian Economy annually (and upto $8 billion with the multiplier effect). Source: Tourism Research Australia (TRA)

You're invited to an engaging masterclass where you will gain a greater understanding of this growing market and how you can personalise your business offering to align with the needs of this segment.

When: Thursday 21 June, 2018
Where: PepperGreen Farm, 40-44 Thunder Street, Bendigo
Cost: Free for Bendigo Tourism members. A light lunch will be provided.

WORKSHOP- 10am-1pm
Hear from keynote speaker Bill Forrester the co-founder of Travability who specialises in product development for travellers with a disability, as well as Nicole Healy the Senior Research Officer of Tourism, Events and Visitor Economy branch – Creative and Visitor Economies and local presenters from the Bendigo Region.

This workshop/masterclass will provide you:
- with key insights into the different categories of disability/accessible needs and the appropriate services required
- strategies to align with this growing market segment
- assistance in communicating your business offering to this market
- key insights and statistics in understanding the demographics, spend and economic benefits of this market
- best practice tips and next steps

TOUR / FAMIL 1.15pm-2.30pm
Following the workshop, all participants can participate on a famil/tour of the recently transformed PepperGreen Farms precinct, a local social enterprise passionate about local produce and working with those in the community with a disability or experiencing disadvantage.

40-44 Thunder Street, Bendigo